How to Use Product Demo Videos to Educate and Inform Your Customers?

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Did you know that 69% of consumers believe that a product demo is the most effective method for educating themselves when making a purchase decision? There’s no denying that product demo videos offer concrete evidence and information of your product’s functionality. It’s an excellent means of actively engaging, educating, and inspiring your valued customers.

But what is the goal of a product demo video? The purpose of a product demo video is to demonstrate a product or service’s most relevant features to a potential customer with the intention of educating and making people fully aware of your product or service. But what should a product demo video include? What makes a demo effective? What are the key elements of demo? There are several details to keep in mind when using product demonstration videos to benefit your customers. Here are some ways to effectively educate and inform your customers with your product demo video. 

Audience Wants Solution

When creating a video demonstration, it’s always helpful to remember that you’re selling more than just a product or service: you’re offering your customers a solution to a specific problem or need they are experiencing.

That was the core premise behind this Microsoft HoloLens product demo video. The video effectively addresses the need for innovative and engaging educational tools. It introduces the audience to the concept of using Microsoft HoloLens and LifeLiqe’s 3D objects as a solution to the challenges faced in traditional education methods. By incorporating mixed reality technology and interactive 3D models, the demo video showcases how these tools offer a unique and immersive learning experience for students. It offers a tangible solution that can make learning more engaging, enjoyable, and aligned with the evolving needs of students in the future.

Storytelling and Emotional Appeal

It’s true that whether it’s for educating oneself or making any purchase decision, people enjoy visual appeal in any content. However, emotional instincts also come into play. People learn even better when the video can infuse emotion and forge profound connections with customers. And storytelling is something that’s used almost across all types of video content. 

This demo video from Apple presents a series of heartfelt stories from individuals across different locations and backgrounds. Each person shares their unique experience of how the Apple Watch played a pivotal role in a life-threatening situation. These personal narratives create a connection with the audience, drawing them into the stories and informing them about their product as well. 

Leverage Star Power

When it comes to using product demo videos to educate and inform your customers, it’s crucial to generate intrigue and captivate their interest without revealing everything at once. In the realm of product demo videos, one powerful strategy to captivate your audience and make a lasting impression is by leveraging star power. 

A prime example of this strategy can be found in the online teaching service, MasterClass. In the case of Martin Scorsese’s filmmaking MasterClass video, the presence of a renowned figure like Scorsese himself can be a game-changer in educating and informing aspiring filmmakers. 

How The Product Feels

Sometimes you need to go beyond showcasing the features and functionality of your product. You can take it a step further by showing how your product makes people feel.

Although this Apple demo video primarily emphasizes the features and capabilities of the Apple Watch Series 8, it subtly highlights aspects of user experience that contribute to how the product feels. The visual presentation aims to evoke excitement and a sense of empowerment, which can contribute to the overall feeling of using the product. Throughout the video, the Apple Watch Series 8 is showcased as a companion for various activities such as running and swimming. 

Tasteful Visuals and Audio

A product demo video that incorporates interesting visuals with striking music will always engage the audience better. Learning becomes more fun and effective with these creative visuals.

The visuals are carefully crafted to showcase the key features and functionality of the product in an engaging and aesthetic manner. The use of distant distorted music at the beginning immediately captures the viewer’s attention and creates an atmosphere of curiosity. The audio elements, such as the whooshing sound and light clattering, add depth and texture to the overall audiovisual experience.

Address Common Queries

Anticipate and answer common customer queries and concerns and overcome objections by providing clear explanations and evidence in your demo video. 

This demo video from Slack is the perfect example of this. The video itself answers potential questions or concerns that users may have about the new canvas feature in Slack. By watching the video, viewers can gain a clear understanding of how Canvas works and its benefits for teams. The video provides a visual demonstration of how Canvas can be used to curate and organize information within Slack. It shows how users can attach images, files, and rich text previews to provide additional context and personality to their projects.

Wrapping Up

To conclude, product demo videos serve as powerful tools for educating and informing your customers. By following the strategies outlined above, you can create compelling and effective demo videos that leave a lasting impression.