TikTok is one of the most popular social media platforms in the world, with over 1.8 billion monthly active users. It is also a powerful marketing tool for brands and businesses, as it allows them to showcase their products and services in creative and engaging ways. However, with so much competition and content on the platform, How can you make a product video go viral on TikTok?
To help you achieve this goal, we have put together a comprehensive guide with detailed strategies on how to make a product video go viral on TikTok.
We’ll cover every crucial tip, such as understanding your audience, keeping up with trends, optimizing your profile, creating engaging content, and promoting your video effectively.
How To Make A Product Video Go Viral on TikTok?
TikTok has become an incredible platform for sellers to boost their sales. However, merely posting on TikTok is insufficient to grab the customers’ attention. To make a product video go viral on TikTok, you can follow these tips:
1. Understand Your Audience
Before you create your product video, it’s crucial to know who you want to reach and what they like. You can use TikTok’s analytics to learn about your followers’ demographics, behaviors, and preferences.
Also, research trends, hashtags, and challenges that resonate with your niche. This information will help you create content that connects with your audience.
2. Keep Up With the Latest Trends
TikTok trends change rapidly. To stay relevant, you must keep up with what’s currently popular on the platform. Browse the “Discover” section to see what’s trending. Joining trending challenges and using popular music can help your video get noticed by a wider audience.
3. Have a Catchy, Relevant, and Optimized Bio
Your TikTok bio is your first impression on potential followers. Make it count by keeping it catchy, relevant, and optimized. Describe your product or service and use keywords related to your niche. Include a call to action (CTA) to encourage users to follow you or visit your website.
4. Start With a Hook
Grab your viewers’ attention right from the beginning. Start your product video with a hook – an engaging and attention-grabbing scene or statement. This will encourage viewers to watch the video till the end and increase your chances of going viral.
5. Tell Your Story
People love stories. Share the story behind your product or how it can solve a problem for your audience while unboxing your products. People like unboxing videos and the story behind it will create an emotional connection that can resonate with viewers and make them more likely to share your video.
6. Choose the Right Length and Format
TikTok allows you to upload videos up to 3 minutes long, but shorter videos tend to perform better on the platform. According to a study by Demand Sage, the optimal length for a TikTok video is between 15 and 30 seconds.
This is because shorter videos are more likely to capture the attention of viewers and encourage them to watch till the end. You should also choose a format that showcases your product in the best possible way.
For example, you can use a demonstration, testimonial, tutorial, comparison, or unboxing format to highlight the features, benefits, or results of your product.
7. Post at Peak Times
Timing is crucial on TikTok. Post your product video during peak hours when your target audience is most active. This can vary depending on your audience’s location and behavior, so do some research to find the best times for your content.
However, it is recommended to post between 6 am and 10 am and 7 pm to 11 pm on weekdays. You can experiment with different times to see what works best for your audience.
8. Hop on Trending Sounds and Music
Using trending sounds and music can make your video more appealing to a broader audience. Popular songs and sounds often go viral, so incorporating them into your video can increase its chances of getting noticed.
9. Create Your Own Audio
If you’re feeling creative, consider making your own audio or sound effects for your video. This can help you stand out and create a unique brand identity. Memorable audio can also encourage users to create their own content using your sound.
10. Incorporate Text Overlays and Stickers
Text overlays and stickers can help you communicate your product’s value proposition, call to action, or key points more effectively. They can also make your video more visually appealing and interactive.
You can use TikTok’s editing tools to add text overlays and stickers to your video. You can also customize the font, color, size, and position of your text overlays and stickers to match your brand style and theme.
11. Use Trending and Relevant Hashtags
Hashtags are how users discover content on TikTok. Research trending and relevant hashtags in your niche and use them in your video’s caption. This can significantly boost the visibility of your video.
You should also include relevant keywords and phrases that describe your product and its benefits. Your hashtags should be specific, relevant, and trending, as they can help you reach a wider audience and join popular conversations on TikTok.
You can use up to 150 characters for your caption and up to 100 characters for your hashtags.
12. Promote Your Video on Other Social Media Platforms
Cross-promotion is a powerful tool. Share your TikTok video on other social media platforms like Instagram, Facebook, or Twitter. This can help drive traffic to your TikTok video and increase its chances of going viral.
13. Encourage Rewatching
Engage your audience by encouraging them to rewatch your video. You can do this by creating content that’s worth revisiting. Consider using cliffhangers, teasers, or asking questions to pique viewers’ interest.
14. Be a Little Controversial
While it’s essential to maintain a positive image, being a little controversial can grab people’s attention. Discussing industry hot topics or sharing unique viewpoints can spark discussions and increase engagement.
15. Trick People into Commenting
Encourage viewers to comment by posing questions, starting discussions, or using interactive elements like polls or challenges.
For instance, show the products without mentioning the price or adding any affiliate link with it, which will increase the conversation rate by asking for the price and source. And, the more comments your video receives, the more likely it is to go viral.
16. Engage With Your Audience
One of the best ways to boost the virality of your product video is to interact with your viewers and followers. Its better to respond to their comments, questions, feedback, or suggestions in a timely and friendly manner.
You should also encourage them to like, share, or follow your account for more content. You can also create user-generated content campaigns or contests that invite them to create their videos using your product or hashtag. This will help you build trust, loyalty, and advocacy among your customers.
17. Collaborate With Other Creators
Collaborations with other TikTok creators can introduce your content to their followers, potentially boosting your video’s virality. Choose creators whose content aligns with your product or service for a more effective partnership.
18. Upgrade to a TikTok Business Account
Upgrading to a TikTok Business Account provides you with valuable insights and analytics about your content’s performance. This data can help you fine-tune your strategy and create content that resonates with your audience.
19. Be Patient and Consistent
Going viral doesn’t happen overnight. Be patient and consistent in your efforts. Keep creating and refining your content strategy, and over time, you’ll increase your chances of achieving virality.
20. Run TikTok Ads
If you’re willing to invest in your TikTok marketing, consider running ads. TikTok offers a range of advertising options to promote your product video to a broader audience. Ad campaigns can be a strategic way to increase visibility and potentially go viral.
Power of Viral Product Videos on TikTok
TikTok is a platform where videos can quickly become popular. When a product video goes viral, it can be seen by millions of people within a short period. This kind of exposure is incredibly valuable for a brand or business.
That’s why sellers often turn to videography and photography service providers to improve their sales outcomes.
Viral TikTok videos often increase brand awareness. When your video reaches a large audience, more people become familiar with your product or service. It’s like a free advertising campaign that reaches thousands, or even millions, of potential customers.
Besides brand awareness, these videos can also have a significant impact on your sales. As more people learn about your product, the chances of them making a purchase increase. The power of word-of-mouth and social sharing is very strong on TikTok.
It has the potential to turn ordinary products into extraordinary sensations. It’s not just about the quality of your product; it’s about how you present it to the TikTok audience. A creative, genuine, and engaging video can result in a lot of likes, shares, and comments, propelling your product to the center of public attention.
Wrapping Up
Creating a viral product video on TikTok is a goal many businesses aim for. Although there is no guarantee of going viral, following these tips and best practices can greatly improve your chances.
Keep in mind that creating high-quality, valuable, and authentic content that connects with your audience is crucial. Now, go ahead and begin your TikTok journey to display your products and reach a larger audience.
