The beauty industry is highly dynamic with new trends on our doorsteps almost every day. Thus, creating beauty product videos can make every new change more apparent to the viewers. Unlike other products, beauty products differ in the sense that they are directly applied to our skin. A full demonstration of how the product works is the best way to market it. This is why beauty products are best showcased in action because videos allow brands to demonstrate the use and application of products more engagingly and interactively than static images. In the case of building brand loyalty and trust, creating videos that offer educational content that can teach customers about the proper use of the product and techniques is also helpful. Perhaps, videos are more likely to be shared and engaged with on social media than other types of content, making them an effective way to increase brand visibility and reach a wider audience.
Ways to Create Engaging Beauty Product Videos
Video marketing is a crucial tool for brands looking to stand out in the competitive beauty industry. In this article, we are going to discuss how we can successfully make engaging beauty product videos that bring more engagement and conversion.
Know Your Audience
Finding your target audience is one of the first steps to take before creating effective beauty product videos. Your target audience may be defined by age, gender, income, location, interests, and lifestyle. As far as beauty is concerned, understanding the needs and preferences of your target audience is essential to create beauty products that resonate with them. Conduct market research to identify the pain points, desires, and preferences of your target audience. This can include analyzing customer feedback, conducting surveys or focus groups, and monitoring social media conversations.
The first step is to conduct thorough market research and use the insights gained from market research to create videos that address your audience’s preferences, and interests, and highlight the benefits of your products in a way that can be relevant to them. This may include using specific language, visuals, layout, style of theme, or music that appeals to your target audience, and ensuring that the video is formatted and presented in a way that is easily digestible and enjoyable to watch. For example: For example in this beauty product video of Glossier, we can see the simple layout of white and pink being used which depicts the minimalistic aura of the Glossier products and its brand reputation.
Plan and shoot your video content
Identifying your products’ key selling points is one of the main aspects of starting to plan your video content. These unique selling points may include factors such as the product’s ingredients, benefits, or effectiveness. By highlighting these points, you can differentiate your product from competitors and showcase the key features that make it appealing to your target audience.
Storyboard
Creating a storyboard based on what content you want in your video can help you organize the content of your video. Making videos too long or short can affect engaging viewers and communicating your message. A storyboard is the visual representation of your video that outline the sequence of the shots, the messaging, the tone of the video, and key visuals and graphics to be added. Making a storyboard this way will help you showcase the video content in a cohesive way which will also be visually appealing to the audience. Determining the length of your video is also important since it can draw your audience’s attention and can take that away. The beauty product video should not be longer than 2-3 minutes on platforms like Facebook and Instagram but for platforms like Youtube, it can be a maximum of 5 minutes.
Script
As the storyboard is already on board, the next thing is to create a script that can attract beauty product lovers. Along with creating an attractive script, you need to plan out the video properly which will include choosing the thumbnail, and proper shots with matched background music. As far as the background is concerned, you can follow what the brand of the product demands. If it is an all-natural product without any chemicals or is cruelty-free, you can surely record it outdoors or in a park. You also need to note that you should not zoom in if you are using your phone. Instead, try to bring your phone closer to the product to record a crisp close record of the product. You can also make the entire beauty product video with your iPhone and use video makers online. Once, you are done with this process, you are good to go.
Distribute and promote your video
After you successfully create your video, the next step is to distribute it on social media or even so in real life where you can promote your beauty products. There are some ways to promote your video-
- Promote your beauty product on social media by uploading them on Facebook, Youtube, Instagram, and TikTok to reach a larger audience. Make sure to optimize your video for the platform by using appropriate tags, descriptions, and thumbnails according to the requirement of each platform.
- Influencer marketing has become one of the most powerful marketing tools in recent times. It can be a great way to promote your beauty product to reach your target audience. You can partner with influencers who share a similar target audience and ask them to use your beauty product video with their promotional video and promote your product.
- Paid promotion on social media like Facebook, Instagram, and Google offer targeted audience targeted advertising that can allow you to reach a certain demographic and interests.
- Share your video with your existing customers and website visitors by sending out an email newsletter or featuring the video prominently on your website.
Optimize your Video for Conversions
Optimizing your beauty product video for conversion means not only showcasing your product but also encouraging your audience to take action and buy the product. A Call-to-action (CTA) can help you gain more conversion for your product.
The question is what is CTA?
It is adding a clickable link that will direct the buyer to the product’s website. You can simply add a CTA under the video such as, “Click on the link below to know more about the product and make a purchase”. This can help customers to convert viewers into customers.
There are several ways to bring more conversion as well. People buy beauty products that they can have benefits from. These days in the market, many beauty products are coming out with big promotional words like “Chemical Free”, “Silicone Free” or “100% natural”. These are all quite heavy claims which often have no genuine ground. However, when you are making your beauty product video script, make sure to add the benefits of your product making that sound profound, not pompous. As a result, it can easily persuade viewers of what they are looking for in the product.
Measure and Analyze Your Video’s Performance
It is important to measure and analyze your beauty product video to understand if there is a need for improvement or not. By regularly measuring and analyzing your video’s performance, you can modify your video product marketing strategy and can maximize your return on investment. Remember to use data to inform your decisions and be open to adjusting your strategy based on what works best for your audience.
Use analytic tools such as Google Analytics or platform-specific analytics to track metrics such as views, engagement (likes, shares, comments), and conversion rates (click-throughs, sales).
This will help you understand two things-
1) What strategies and ploys are bringing more engagement and conversion rates?
2) What strategies need to be taken to bring more engagement and conversion rate?
Wrapping Up
Creating engaging beauty product videos that convert require a thoughtful and smart strategic plan. By selecting the right equipment and lighting, crafting an engaging script, and using engaging effects in post-production, you can create a video that captures your audience’s attention and showcases your product in the best possible light. In addition to that, by optimizing your video for conversions, including a strong CTA, highlighting the benefits of your product, and utilizing social proof, you can turn your viewers into customers. Finally, by measuring and analyzing your video’s performance and modifying your video marketing strategy, you can continue to improve the effectiveness of your videos and drive more ROI for your beauty brand. With these tips and best practices, you can create beauty product videos that not only engage and entertain but also drive practical improvements for your business and product.
