A New Way to Hear: A Promo Video for the Elehear Beyond
Elehear is a hearing technology brand specializing in accessible, FDA-registered hearing aids with features like AI noise cancellation and an open-ear design for comfort.
Sales Increased
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Views in 30 Days
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7-Day
Turnaround
Client Satisfaction
”I can’t imagine how we’d collaborate if we didn’t have Product Video Studio. Being able to work together from any location elevates us and keeps the business growing at an accelerated rate.”
Products used
Headphone, Paper, Light Setup
Industry
Manufacturing
Size
2-249
Location
Berlin, Germany
The Challenge: Clearly Communicating a Unique Product Design
Traditional hearing aids and headphones are familiar to consumers, but the Elehear Beyond’s open-ear design is a unique concept. The challenge was to create a promo video that could clearly and effectively demonstrate the product’s key benefits—like situational awareness, comfort, and advanced sound quality—in a way that resonated with a broad audience. The video needed to go beyond simple product shots to visually explain how the device enhances a user’s daily life without compromising on style or functionality.
Our Creative Approach
We focused on creating a promo video that was both visually elegant and highly informative. Our approach was to combine dynamic product shots with real-world lifestyle scenarios to tell a compelling story.
Emphasis on Comfort
Lifestyle Integration
Highlighting Key Technology
Emphasis on Comfort
Lifestyle Integration
Highlighting Key Technology
The Challenge: Clearly Communicating a Unique Product Design
We created a comprehensive promo video that clearly communicated the product’s unique value proposition. Our solution was to:
Highlight Key Technology: We used close-up, high-definition shots to showcase the sleek, discreet design of the Elehear Beyond and its key features like the powerful sound driver and directional microphone.
Integrate Lifestyle Scenarios: We crafted a narrative that showed the hearing aids being used in a variety of everyday situations—from a busy coffee shop to a quiet walk in the park. This helped viewers understand how the device’s AI noise cancellation and situational awareness features work in different contexts.
Emphasize Comfort: The video was designed to highlight the open-ear design as a core benefit, showing how the device can be worn comfortably for hours on end without the fatigue associated with in-ear headphones.
Deliver a Professional Asset: The final video was a professional and effective tool, optimized to be a key marketing asset for the brand’s website.
Highlight Key Technology: We used close-up, high-definition shots to showcase the sleek, discreet design of the Elehear Beyond and its key features like the powerful sound driver and directional microphone.
Integrate Lifestyle Scenarios: We crafted a narrative that showed the hearing aids being used in a variety of everyday situations—from a busy coffee shop to a quiet walk in the park. This helped viewers understand how the device’s AI noise cancellation and situational awareness features work in different contexts.
Emphasize Comfort: The video was designed to highlight the open-ear design as a core benefit, showing how the device can be worn comfortably for hours on end without the fatigue associated with in-ear headphones.
Deliver a Professional Asset: The final video was a professional and effective tool, optimized to be a key marketing asset for the brand’s website.
Stunning Visuals For The Project
The Results
The promo video we delivered perfectly captured the essence of the Elehear brand and the unique benefits of the Beyond product. The client loved the final result and immediately published the video on their official website, using it as a key marketing asset to introduce the product to their customers. This project successfully provided Elehear with a professional and effective tool to market their innovative hearing solution.