Unboxing videos have become an enormously popular genre on YouTube and other platforms. There’s just something satisfying about watching someone open up a brand-new product for the first time. As creators and marketers have realized the appeal of unboxing videos, the productions and creativity behind them have reached new heights.
In this article, we’ll highlight 10 of the absolute best unboxing videos out there and break down what makes them so great. From high-end tech products to toys and collectibles, these videos demonstrate how to make unboxing engaging, informative, and entertaining.
Whether you’re looking for inspiration for your own unboxing videos or just want to geek out over some cool products, this list has something for everyone. Let’s dive in!
1. Apple iPhone X Unboxing by Jonathan Morrison
When tech YouTuber Jonathan Morrison gets his hands on the highly anticipated iPhone X shortly after its release, his unbridled excitement is palpable. With tight shots highlighting the phone’s features and clean graphics displaying specs and measurements, it’s an Apple fan’s dream unboxing.
Morrison supplements the standard unboxing fare with useful commentary explaining the phone’s cameras, display notch, and Face ID functionality. It’s a polished production that informs and entertains.
Takeaways:
- Use tight, focused shots to showcase key product features and details.
- Add on-screen graphics with specs and measurements for quick information.
- Provide commentary explaining product functions and standout features.
2. $21,635 First Class Emirates Airline Flight Unboxing by Casey Neistat
Prolific YouTuber Casey Neistat has the dream assignment of experiencing the ultra-luxury of Emirates Airlines’s first-class service. With cinematic shots and irreverent humor, he unveils the opulent amenities included on the flight.
From fine dining and an on-board shower to a “living room” suite and Givenchy pajamas, Neistat unboxes his flight like it’s the most decadent product imaginable. It’s indulgent yet entertaining.
Takeaways:
- Use creative metaphors and humor to make the unboxing engaging.
- Capture a cinematic b-roll of the product in use to complement the unboxing.
- Convey genuine excitement and reactions to aspects of the product.
3. Apple Watch Series 8 Unboxing by UrAvgConsumer
Tech reviewer UrAvgConsumer brings an infectious enthusiasm to his Apple Watch Series 4 unboxing. With dramatic music behind him, he marvels over every detail as he opens it, from the packaging to the watch itself.
He geeks out over minutiae like the special drawer housing the accessories while injecting personal stories and reactions. The polished editing enhances the sense of fun.
Takeaways:
- Use music to heighten the anticipation and excitement.
- Get nitty-gritty with even small unboxing details.
- Inject personal reactions and stories for personality.
- Tightly edit to keep the pacing snappy.
4. Theragun Massager Unboxing by Laura Try
For this unboxing of a Theragun percussive massager, Laura focuses on highlighting features new users would find most valuable. With clear b-roll shots and graphics, she walks through what’s included, how it works, and key settings.
Her enthusiastic delivery paired with the useful information makes you excited to use the Theragun even if you’ve never heard of it before. This is an unboxing that sells you on the product.
Takeaways:
- Spotlight the most useful info for new users.
- Include clear b-roll and graphics of the product.
- Take an educational approach to teaching about features.
- Get creative with angles while keeping them practical.
5. Nintendo Switch Lite Unboxing by Nintendo
Nintendo takes a realistic, no-frills approach to unboxing the Nintendo Switch Lite. With no voiceover, music or fancy edits, the video lets the unboxing process and sounds of the product speak for themselves.
The tight shots showcase the unboxing step-by-step, highlighting the console and accessories in crisp detail. The pacing allows viewers to admire the product reveals. At the end, a simple setup process is shown.
Takeaways:
- Let the product and unboxing sounds shine without added music or voiceovers.
- Use tight, focused shots to highlight unboxing details.
- Keep editing minimal to keep the realism.
- Show the setup process at the end for a practical view.
6. LEGO 1989 Batmobile Unboxing by Beyond the Brick
Beyond the Brick brings pure LEGO fan joy to their unboxing of the ultimate Batman collector’s item. They build up the hype between the dynamic camera angles and fun background music as they unwrap the highly detailed 1989 Batmobile kit.
Their visible passion for LEGO translates into an infectious excitement for the product itself. It’s a Brick Lover’s dream video.
Takeaways:
- Pick products you genuinely geek out over. Your passion will show.
- Capture the unboxing from creative angles, like an overhead or “unboxer’s POV” shot.
- Use music to infuse the video with energy.
- Geek out over cool details to highlight what makes the product special.
7. iPhone 12 Unboxing by iJustine
Longtime tech YouTuber iJustine is a natural for making unboxings feel fun and fresh. As she unveils the iPhone 12, she blends entertainment and information effortlessly.
From testing the camera with her dog to marveling over the protective ceramic shell display, she highlights what an average user would enjoy most. Her persona is inviting and enthusiastic.
Takeaways:
- Spotlight basic features useful for any new user.
- Inject impromptu moments with the product for personality.
- Convey genuine excitement and joy over cool aspects.
- Use natural, conversational language as if speaking to a friend.
8. Hot Wheels id Unboxing by EthanGamer
Young YouTube star EthanGamer knows how to make an unboxing video engaging for his audience of kids. As he unveils the high-tech Hot Wheels id tracks and cars, his enthusiasm is palpable.
With multiple cameras capturing different angles, he showcases all the pieces and how the interactive app works. His youthful energy is infectious for his viewers.
Takeaways:
- Feature different unboxing angles with multiple camera setups.
- Clearly showcase how interactive or high-tech features work. Kids love that stuff!
- Bring loads of energy and excitement in your reactions.
- Get hands-on and play with the actual product.
9. Amazon Echo Unboxing by Lamarr Wilson
For tech, walking through the full setup process is often key. In Wilson’s comprehensive Echo unboxing, he goes step-by-step through the unboxing, setup, and configuration.
From plugging it in to syncing it with his wifi and asking test questions, he shows viewers everything they need to know to get going. The thorough approach helps build awareness.
Takeaways:
- Methodically walk through any required setup or configuration.
- Test out key features so viewers can see them in action.
- Explain basic functionality and settings.
- Tell viewers what they need to get started with the product.
10. L.O.L. Surprise! Opening by Guava Juice
Kids YouTube star Guava Juice knows how to turn a standard toy unboxing into something more cinematic. As he reveals a giant LOL Surprise ball filled with blind bags, the editing and music build up the suspense.
He prolongs the reveals to keep the surprises coming and his reactions over the top. The final product “Reveal” feels like the climax of an action movie.
Takeaways:
- Use sound effects and music to build anticipation.
- Milk the unboxing with prolonged reveals.
- Ham up your reactions and excitement for the audience.
- Make the final reveal feel like “the big moment.”
So there you have it – 10 brilliant unboxing videos any creator or marketer should watch for inspiration. While their products and styles vary greatly, they all showcase ways to inform, entertain, and engage viewers.
If you’re planning your own unboxing video, keep these best practices in mind:
- Pick a product you or your audience are genuinely excited about
- Highlight key features, specs, and information
- Use tight, focused, well-lit shots of the product
- Capture a creative b-roll of the product in use
- Add graphics, animations, or text on the screen for clarity
- Walk through any required setup or configurations
- Share personal reactions, stories, and enthusiasm
- Edit tightly to keep the pacing snappy
- Have fun with it! The personality you inject will shine through.
An amazing unboxing video requires both skill and passion. By combining a thoughtful approach with a creative presentation, you can produce something memorable. Just don’t forget to open that box first!
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For creative inspiration, check out the unboxing videos from BoxScape’s YouTube channel. Their videos showcase products in fun and engaging ways.
We can’t wait to start unboxing your brand story.
FAQ About Unboxing Videos
Q: What makes an unboxing video successful?
A: Great unboxing videos inform and entertain. They highlight cool product features in a compelling way. Useful info, polished editing, cool b-roll, and an enthusiastic host all help make an unboxing video stand out.
Q: How do you plan an unboxing video?
A: Plan which key features and info to highlight. Decide if you’ll do a full setup demo. Sketch out any graphics or text on screen you’ll need. Allow time to capture good b-roll and angles. Write down personal anecdotes or reactions you’ll include. And create an outline editing script to keep the pacing tight.
Q: What shots should you get when filming an unboxing video?
A: Essential shots include wide shots of the full unboxing, tight shots showcasing product details, unboxer’s POV, overhead angle pointed down into the box, close-ups of the product, hands opening the box andrevealing items, and b-roll of the product in action.
Q: What makes for good b-roll for an unboxing?
A: The best b-roll shows the product in use to complement the static unboxing shots. Get creative capturing the product from different angles, in different settings, and being used. Match the style of the b-roll to the product’s vibe.
Q: How much should you edit an unboxing video?
A: Aim to edit the video tightly, cutting out any dead space or unnecessary moments that slow the pacing. However, leave in genuine reactions and any useful instructional steps. Aim for a run time between 5-10 minutes to keep viewers engaged.
